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Jordan Brand ending Carmelo Anthony's signature sneaker line

Jordan Brand ending Carmelo Anthony's signature sneaker line
Published On: Wed, Oct 11
March 11, 2016; Los Angeles, CA, USA; New York Knicks forward Carmelo Anthony (7) moves to the basket against Los Angeles Clippers center DeAndre Jordan (6), forward Wesley Johnson (33) and forward Jeff Green (8) during the second half at Staples Center. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

As Carmelo Anthony enters his 15th season in the NBA, his new Oklahoma City Thunder uniform won't be the only change in his look. He also apparently won't have a new Jordan signature sneaker to wear.

Jordan Brand is halting the Melo shoe series after 13 models, according to industry sources, making last season's Melo M13 sneaker the final model of the line. Though he has continued wearing the M13 during Thunder preseason games, it's expected that Anthony will wear a combination of shoes from the brand this upcoming year, such as the Air Jordan XXXII, custom editions of retro models, and possibly even a remixed version of his very first signature model.

Anthony's signature line is the fifth-longest in NBA history, behind only Michael Jordan (32 models), Kobe Bryant (17, across Nike and Adidas), LeBron James (15) and Allen Iverson (14).

Despite the end of his signature line, sources say Anthony -- who agreed to a new long-term endorsement deal with Jordan Brand in January -- will remain a key featured athlete for the company. He'll be playing this season alongside the company's current headliner in Russell Westbrook, as Jordan Brand looks to refresh its approach to signature shoes in a new era.

Anthony's relationship with the brand stretches back to his days in high school. He emerged as one of the nation's top prep stars while playing for Jordan-sponsored Oak Hill Academy. Soon afterward, he wore the Air Jordan XVIII while carrying Syracuse to the 2003 national championship during his lone NCAA season.

Read the complete news article here...


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